BY FREER

Designer Lesley Watson has been around the fashion industry long enough to know what women really want. Her designs are style-focused, not trend-driven. Think luxurious fabrics in casual silhouettes. Not too precious - can be washed! Classic but with unexpected twists - a dash of neon, or a selvedge edge. Silks with stretch.

They are the pieces in your wardrobe that work hard for you and that you rely on season after season. Lesley calls them “your forever pieces”. And all of them, made to be worn time and time again.

Everything at by freer is designed and made in Sydney. Small batches mean Lesley keeps an eye on the quality produced, and doesn’t make excessive amounts, holding firm to the quality and ethos of the label: sustainable and ethical luxury.

101-103 Macleay St, Potts Point

byfreer.com

Previous
Previous

DULCIE’S

Next
Next

ELMS